1. What does LAI do?
LAI is a full solution game localization, marketing and publishing firm. We provide a range of products and services to help game developers, publishers and platform companies achieve success in global markets.
2. What products and services do you offer?
We have three categories of products and services, described below: Intelligence (for finding the best global markets), Publishing, and Technical Translation.
a. Intelligence Products and Services
If you're publishing games in global markets, these products and services can help you make better decisions when developing your go-to market strategy.
b. Publishing-related Services
Designed exclusively for game developers and publishers, these services provide everything you need to publish your game globally.
The above services are available individually as part of our A La Carte Publishing Solution in which you choose the specific services you need, or as a Complete Publishing Solution where we take care of everything for you. Choosing the Complete Publishing Solution allows you to focus exclusively on development, leaving the rest to us but staying fully involved in all key decisions.
c. Technical Translation Services
Primarily intended for platform and middleware companies, our technical translation services provide high-quality and highly readable translations of highly technical developer-level documentation.
3. How much does all of this cost?
GMA and the matchmaking service are free! Market entry analysis reports customized for your game are USD $350 per market with a 10% discount when ordering 3 or more.
Localization and culturalization services, as well as branding and other adaptations such as monetization and gameplay, are billed on a time-and-materials basis. Please see the description of our A La Carte Publishing Solution, or contact us to request a free quote or for more information.
Complete publishing solutions including localization, branding, marketing, promotion, monetization and distribution use a revenue share model. Please see the description of our Complete Publishing Solution or contact us for more information.
4. Can I choose the services I need?
Certainly. We're flexible, very agile and extremely customer-oriented. We don't have a lot of layers and rules, and are easy (and fun!) to work with. We don't ask you to conform to our structure; we adapt our services to meet your needs.
5. I'm confused. Are you a publisher, or do you work with publishers?
Both. We will suggest the best strategy for you, depending on the target market. In many cases we publish games directly and in others we work through established partners. By publishing, we mean handling all localization, branding, marketing, promotion, monetization and distribution for your game.
6. I'm a game developer, what can you do for me?
Depending on your needs, we can offer an A La Carte Publishing Solution comprising services to help you publish your game successfully in overseas markets as described above in 2(b), or we can provide a Complete Publishing Solution for your game in which we handle all the details. The choice is completely yours.
7. I'm a game publisher, what can you do for me?
If you publish third-party games, we invite you to join our matchmaking database, so that other developers can find you that match the profile of games you publish, such as platform, genre and target demographic. Please contact us for more details.
8. I'm a third-party provider and I'm interested in marketing my products or services through your platform. How do I do that?
9. I see you also offer technical translation services. How does that fit in?
Many of our clients are game middleware developers and platform/console companies, as well as publishers who host online games. These companies are a key part of the global game publishing ecosystem. They often have a need to translate highly technical developer-level documentation. Providing this service allows us to truly be the one-stop solution for global game publishing.